Sibling london fashion week

Sibling london fashion week

The 63rd edition of London Fashion Week (LFW) will return to Brewer Street Car Park this February (19th - 23rd February 2016). The schedule features 83 designers showcasing AW16 collections to UK and international press and buyers across five days.
Alexander McQueen will return to the schedule for the first time in over a decade for AW16. It will show alongside brands including Ashish, Belstaff, Burberry, Christopher Kane, Emilia Wickstead, Erdem, Gareth Pugh, J.W.Anderson, Mary Katrantzou, Paul Smith, Peter Pilotto, Pringle of Scotland, Sibling, Simone Rocha, Sophia Webster, Topshop Unique and Vivienne Westwood. Also returning to London this season is British fashion and leather goods brand Mulberry, under the direction of new Creative Director, Johnny Coca. They join Belgium brand, A.F. Vandevorst which shows on schedule for the first time.


Charlotte Olympia, the luxury shoes and accessories designer, will host its first catwalk show on the LFW schedule this season. After Hill and Friends’ debut collection in September, Anya Hindmarch’s ongoing success and the strong selection of accessories designers showing in the Designer Showrooms at Brewer Street Car Park, Mintel Group Ltd today releases new statistics about the fashion accessories market:
• £2.7billion worth of fashion accessories sales in the UK in 2015. This is a 3.4% rise from 2014 
• 60% of shoppers bought accessories online in 2015, an 8% rise from 2013
• 51% of all British women purchased a handbag in 2015


• £27billion worth of womenswear (RTW) sales in the UK in 2015. This figure is predicted to grow 23% by 2020 to £32billion (Mintel, 2016)
• £26billion direct contribution to the UK economy (GDP) from the UK fashion industry, up from £21billion in 2009 (Oxford Economics, 2014)
• £1million worth of pro-bono support provided to BFC designers by BFC partners and mentors with over 10,000 hours of support provided in 2015
• 797,000 jobs supported by the UK fashion industry (Oxford Economics, 2014)
• £12.4billion spent on fashion online in the UK in 2015, up 16% from £10.7billion in 2014 (Mintel, 2015)
• 68% of UK internet users buy clothing and footwear online (Mintel, 2015)
• 29% of total spending online is on clothing and footwear, up from 13% in 2011 (Mintel, 2015)



• 35million people across the country will see LFW content on 60 outside screens in a collaboration with Ocean Outdoor (on screens today)
• 2million weekly visitors to Piccadilly Circus  where LFW content will be screened on the Curve screen thanks to Land Securities over the five days of LFW
• 503,404 mentions of #LFW on Twitter during LFW SS16 in September, up 44% since AW15
• 200,000 copies of The Daily, the official LFW broadsheet, are distributed around London during LFW
• 113,348 images tagged #LFW on Instagram during LFW SS16 in September
• 45,608 requests since LFW SS14 for the Amex Insiders, the ultimate LFW on-site service team
• 32,000 miles driven between shows by Mercedes Benz chauffeurs
• 30,000 Lavazza espressos served and 200kg of Lavazza coffee beans used 
• 25,000 packs of PROPERCORN eaten
• 20,000 bottles of Evian Water to be drunk at LFW SS16
• 11,150 Official LFW Tote Bags designed by House of Holland in collaboration with Sunglass Hut 
• 8,000 stickers available at Brewer Street Car Park featuring designs by NEWGEN designers
• 5,000 HIX FIX Cocktails to be served
• 5,000 copies of ES Magazine read at LFW
• 2,000 Scavi & Ray piccolo bottles served
• 500 cans of label.m Hairspray used backstage each season
• 240 tickets to LFW given away to consumers exclusively by Sunglass Hut
• 225 makeovers in the Maybelline Lounge
• 180 hours manned on the Swatch LFW Timeline
• 152 countries viewed live streams in SS16 in September
• 80 designers from 24 countries showing as part of the International Fashion Showcase at Somerset House
• 51 designers are presenting their AW16 collections with a catwalk show
• 51 love hearts on each Lavazza x Ryan LO cup
• 35 hair appointments for VIP press in the TONI&GUY Fashion Fix with label.m each day
• 32 designers are hosting a presentation to display their AW16 collections
• 25 designers gifted a selection of shapewear and seamless lingerie by Triumph
• 16 countries represented by guests staying at The May Fair Hotel 
• 15 Amex Insiders on-site at London Fashion Week 
• 8 podcasts featuring the NEWGEN designers available on the Topshop online LFW hub
• 7 London tastemakers partnered with Sunglass Hut for LFW in February 
• 3 films supported by Fashion Film sponsored by River Island this season: Dorateymur, House of Holland and Sibling x River Island
• 3 sunglass collections from British designers (Alexander McQueen, Preen and House of Holland) introduced into key Sunglass Hut London stores and online to celebrate LFW
• 2 Sunglass Hut branded Official LFW buses to transport press & buyers between shows and presentations 
• 2 #Diveintofashion photo booths in the Sunglass Hut pop-up at Lights of Soho
• 2 live artists available for personalisation of 1,500 exclusive Sunglass cases at the Sunglass Hut spaces at Brewer Street Car Park & Lights of Soho
• 2 kitchens provided by The Store at Brewer Street Car Park during LFW
For the full NEWGEN, sponsored by Topshop, line-up click here
Twitter: @londonfashionwk
Instagram: @britishfashioncouncil
For London Fashion Week press enquiries please contact Will Iron, British Fashion Council
+44 (0) 20 7759 1968 |
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