Old fashioned pet names
Move over darling! Old-fashioned favourite beaten into third place as babe and baby become Britain's top terms of endearment
- A third of couples say they always call each other babe or baby
- Old-fashioned names such as darling or sweetheart drop down the list
- Cuddles and Stinky also surprisingly popular with lovers
Published: 11:05 BST, 28 January 2013 | Updated: 11:05 BST, 28 January 2013
Babe is now the most popular pet name couples use for each other, a new poll has revealed.
Just under a third of lovers (31 per cent) say babe or baby is their most frequently used term of affection.
The second most popular pet name is love or lovely, which is used by one in eight couples.
Is it stinky? Or cuddles? According to new research, it's probably babe - now the UK's most popular pet name
Traditional favourite, darling, drops to third place with just 11 per cent of respondents admitting to using it regularly.
Fourth and fifth places were taken by sweetie or sweetheart, and gorgeous.
Other popular names in the poll of 1,820 people by sex toy retailer Lovehoney included cuddles, doll, pudding and stinky.
The findings show Britain’s favourite pet names have changed over the last 25 years.
Darling once ruled the roost, followed by love and sweetheart, but all three have seen their popularity nose dive over recent years.
Time for a change: The findings could cause problems for Love Heart sweets, which still rely on old fashioned names such as darling
Baby's popularity as a pet name is reflected in Fifty Shades of Grey - with Christian Grey signing off his messages to lover Anastasia Steele with 'Laters Baby.'
Lovehoney co-founder Neal Slateford said: 'The ways pet names have changed over the years show we are getting even more affectionate towards each other and a little less formal.
'As a nation, we are learning to lighten up when it comes to love and sex. That has to be a good thing.'
Lovehoney also asked respondents what fills them with the most love.
By far the most popular answer was 'my partner' – chosen by 53 per cent of those surveyed.
Next came family (23 per cent), children (10 per cent), home (four per cent), friends (three per cent) and pets (two per cent).
And while the British might have a reputation for being unromantic, the poll found that the opposite is true, with 72 per cent saying that Valentine's Day is a great excuse to show a partner how much they appreciate them.
The poll also found that romantic Brits are part of a nation of kissers with 91 per cent of those surveyed saying they kiss their partner at least once a day.